About the campaigns
The information and promotional campaign “Time for European apples in Asia”, carried out by the Association of Polish Fruit Growers in 2024–2027, is a continuation of the earlier project “Time for apples from Europe”. Its main goal is to promote high-quality European fruit, including Polish fruit, and to increase its exports to promising Southeast Asian markets, with particular emphasis on India and Vietnam.
This initiative comprehensively combines commercial objectives with ecological aspects, focusing on fruit produced in accordance with sustainable development principles. Highlighting the positive impact of such cultivation methods on the climate is particularly important in the face of today’s global environmental challenges. The project’s success is supported by a variety of promotional activities, including presence and presentations at international trade fairs, as well as dynamic advertising campaigns on social media. This provides Asian importers and consumers with the opportunity to discover the unique qualities of European fruit growing.
While it is widely recognized that different apple varieties exhibit distinct flavour profiles—for example, the tartness of Gloster compared with the natural sweetness of Champion—even apples of the same variety can sometimes vary in taste. In contrast, products from the European Union offer consumers a consistently reliable flavour experience, ensuring that every bite delivers the same exceptional quality.
The European Union, where Poland, Italy, France, and Germany are the leaders in production and export, proudly shares its finest fruit-growing traditions. The main ambition of European producers is to provide the people of India and Vietnam with constant access to fruit that is not only tasty and safe, but also grown in harmony with the natural environment.
The adage “Not all apples are the same” encompasses more than just the differences in flavour among various apple varieties and species; for instance, the tartness of a Gloster apple cannot be expected to match the sweetness of a Champion apple. Moreover, even within a single variety, individual fruits can influence consumer perception of taste in diverse ways.
Consumers who select apples from the European Union can expect a consistent quality and flavour profile, ensuring that each apple of the same variety delivers a comparable taste experience with each bite.
Currently, Poland, Italy, France, and Germany are the leading producers and exporters of apples within the European Union. The EU takes pride in the high quality of its fruit offerings and aims to share this with the populations of India and Vietnam, ensuring access to delicious and safe apples produced in accordance with sustainable development practices.