Apples from Europe – high quality apples

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About the campaigns

The Association of Polish Fruit Growers runs two information and promotion campaigns aimed at promoting European apples on foreign markets – “Time for Apples from Europe” and “Time for Apples from Europe in Asia”.

The “Time for Apples from Europe” campaign is a three-year campaign to be carried out in the markets of Jordan and Egypt from 2022 to 2025, and includes the promotion of the nutritional value and quality, fresh and processed apples, produced in the European Union.

The “Time for Apples from Europe in Asia” campaign is a project launched in 2025 and will last until 2027, with activities targeting two prospective apple markets in the Southeast Asian region – India and Vietnam.

The Association of Polish Fruit Growers is implementing two information and promotion campaigns aimed at popularizing European apples on foreign markets – “Time for Apples from Europe” and “Time for Apples from Europe in Asia“.

“Time for Apples from Europe” is a three-year information-promotional program implemented by the Association of Polish Fruit Growers in the markets of Egypt and Jordan. The products covered by the program are European apples, which are determined by strict rules of production, storage, and transport. The campaign includes the promotion of the nutritional qualities and high quality of fresh European apples. The main objective is to increase not only the export of apples from the European Union but also the awareness of target groups about the advantages of apple production in the EU.

The implementers want to draw attention to the taste and quality of apples from the European Union so that consumers realize that the product they consume is of high quality, and that the diversity of varieties imported to Egypt and Jordan offers a wide range of possibilities for the use of these fruits.

Please read the campaign information brochure, available for download  at this link

The “Time for Apples from Europe in Asia” campaign is a project launched in 2024 and will last until 2027, with activities targeting two prospective apple markets in the Southeast Asian region – India and Vietnam.

The campaign aims to increase exports of apples from the EU – produced in accordance with sustainable and organic methods – to India and Vietnam, and to build awareness among target groups about the advantages of apple production in Europe and its positive impact on the climate.

The executers wish to draw attention to the taste and quality of apples from the European Union, so that consumers are aware that the product they eat is of high quality, and the diversity of varieties imported to Egypt and Jordan gives a wide range of possible uses of these fruits. Not all apples are the same – this saying does not only refer to the difference in taste in different varieties and species, as sour Gloster is unlikely to achieve the sweetness of Szampion. However, fruits of even the same variety may have different effects on our perception of their taste. In the case of apples from the European Union, consumers can expect consistency in quality and taste, because when they bite another apple of the same variety, its taste will be the same as of the first bite they ever had of that variety.

Currently, the largest producers and exporters of EU apples are, in order of quantity, Poland, Italy and France, and Germany. The European Union is proud of the taste of its fruits and wants to share them with Egypt and Jordan so that the inhabitants of these countries have access to tasty, safe apples, the production of which is determined by strict standards and requirements imposed on fruit growers.