From orchard to table: How European apples reach consumers worldwide

European apples are highly sought after in global markets, and their journey from the orchard to the consumer’s table is a fascinating process involving several carefully planned stages. Modern storage and transport technologies, such as controlled-atmosphere cold stores and refrigerated warehouses, play a crucial role in maintaining the quality of the fruit during transit, no matter the distance.

Production and harvesting in European orchards

The foundation of our success lies in the meticulous care we take in our European orchards, which host a diverse range of apple varieties. By carefully selecting the finest varieties and applying modern agro-technical methods – such as soil monitoring, optimal irrigation, and pest control – we ensure that our apples are renowned for their exceptional taste.

An essential part of the harvesting process is the gentle handling of the fruit to prevent damage. Once harvested, the apples are transported to a storage facility, where they are kept under controlled conditions in cold stores to remain fresh for many months.

The next stage involves sorting, washing, and packing the apples. This process includes thorough inspection and sorting to ensure that only the best fruit, free from defects, is prepared for sale.

Export logistics and international distribution

One of the critical stages in the process is logistics. European apples are exported to nearly all global markets, necessitating sophisticated transport planning. To ensure the freshness of the products, transportation is carried out in refrigerated warehouses or specialised containers that maintain optimal climatic conditions.

Adhering to phytosanitary and food safety standards is crucial for our international distribution process. This commitment ensures that our apples can be sold seamlessly in various parts of the world, providing consumers with the health benefits they expect from our high-quality produce.

Thanks to cutting-edge technologies, European apples can reach consumers worldwide while maintaining their freshness, taste and quality.  This highlights how modern orcharding and advanced transport and distribution methods can merge local traditions with the global market.