Apples from Europe – high quality apples

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How do European apples compete with other products on store shelves in India?

In recent years, we have observed a steadily growing interest in European apples on foreign markets, including in Asian countries. The fruit associated with the rich fruit-growing tradition of Europe is gaining a place in Indian supermarkets, competing with local products and imported fruit from other regions of the world. What makes European apples increasingly popular on Indian store shelves and how do they handle the competition?

                                                                                      

Exceptional quality and taste

Among importers, but above all among customers European apples are known for their high quality and exceptional taste, and this is all thanks to strict production standards, which include control of the use of plant protection products, as well as storage and transport conditions. Thanks to this, European apples are characterized by freshness, appropriate firmness and an ideal balance between sweetness and sourness. This means that consumers in India, increasingly aware of the quality of food products, are eager to reach for European apples as an alternative to local products.

 

Better safety standards and certification

European food safety standards are among the most stringent in the world. Concerned about contamination of local produce, Indian consumers are keen to choose apples from Europe, which often come with certificates confirming their quality. These standards add value to European products, making them even more competitive.

 

Product availability

Coming from different regions with different climatic conditions, European apples are available in numerous varieties that perfectly suit consumer tastes. In addition, they are available for a longer period thanks to modern storage and transportation methods, making them even more competitive against local produce available in a given season.

 

Strong position in the premium segment

European apples are promoted as premium products, which attracts more affluent consumers. The higher price that has to be paid for European apples is perceived as a guarantee of quality and uniqueness. The premium shelf and list of products for those interested in premium products in India is constantly growing, and European apples fit perfectly into this trend.

 

European apples have a strong competitive position in the Indian market thanks to their high quality, multiple varieties and compliance with the highest safety standards in production and care for the environment. Their growing popularity is evidence of the growing demand for high-quality products and a more conscious approach of Indian consumers to the food they purchase. To maintain demand for their products, European producers must continue to invest in constantly setting trends in global production and storage, ensuring appropriate distribution and responding to changing consumer expectations in this constantly growing market.

Date of publication: 2024-10-29