Launch of the “Time for Apples from Europe in Asia” Campaign!

The three-year “Time for Apples from Europe in Asia” campaign, initiated by the Association of Polish Fruit Growers, is now underway. The activities carried out as part of the project focus on promoting apples grown in accordance with sustainable development principles and organic methods. The goal is to promote high-quality European, including Polish, apples in the Indian and Vietnamese markets.

“Apples grown in Europe are renowned for their exceptional taste and meet strict EU standards. We are launching the ‘Time for Apples from Europe in Asia’ project with a sense of mission – we want the people of India and Vietnam to enjoy high-quality fruits with a unique sweet-and-tart flavor, while ensuring that their production has a positive impact on the climate,” says Mirosław Maliszewski, President of the Association of Polish Fruit Growers (ZSRP).

We believe that this initiative will help EU apple exporters strengthen their position in target markets. Over the next three years, European, including Polish, apples will continue to win the hearts of Indian and Vietnamese consumers at local trade fairs, business missions, and conferences. The coming months will be filled with numerous media campaigns—email marketing, social media advertisements, and banner campaigns.

Our website will be regularly updated with information about upcoming events within the campaign. You can already find details about European production standards and the varieties of apples grown in Europe. We warmly encourage you to follow us and stay up to date with our activities!