“Time for apples from Europe” is a three-year information and promotion program carried out by the Association of Polish Fruit Growers on the markets of Egypt and Jordan. The products covered by the program are European apples, the production of which is determined by strict rules of production, storage and transport. The campaign promotes the nutritional value and high quality of fresh European apples. The main goal is to increase not only the export of apples from the European Union, but also the awareness of target groups about the advantages of apple production in its territory.
The executers wish to draw attention to the taste and quality of apples from the European Union, so that consumers are aware that the product they eat is of high quality, and the diversity of varieties imported to Egypt and Jordan gives a wide range of possible uses of these fruits.